About us

Charm Lord—French style aesthetics light luxury brand, founded in Paris by a fashion blogger living in France.

Charm Lord demonstrates French aesthetics and lifestyle. The "complex simplicity" and "low-key luxury" are interpreted with exquisite craftsmanship design, artistic outlines, and high-quality hardware accessories. The charm of French style lies in its light luxury, the balance of romance, laid-back and low-key rather than ostentatious, radiates its loveliness in silence.

Team members from Europe, Asia and many regions, in-depth observation of modern young people's lives, to create a rich bag design to meet different needs of life. At present, the main production place is in China, and the high-quality materials from all over the world are carefully selected for production. While ensuring the quality of each product, it also adheres to the concept of sustainable development, combines innovative design with environmentally friendly materials, and strives to bring more exquisite, practical and environmentally friendly products.

Eiffel series

The Eiffel series bags desig are inspired by the Eiffel Tower. The appearance of the hardware is designed by combining the initials CL of the brand name and the shape of the Eiffel Tower.